Folkloriada is a unique international event that represents the past, present, and future of global folklore. The event takes place every four years, and in 2021, Russia had the honor of hosting it. The capital of Bashkortostan, Ufa, became the epicenter of various national cultures and traditions from around the world for a week.
Throughout the festival, SAMMIT was responsible for the operation of the main stage, known as the 'Heart of Folkloriada.' Our experts handled visa support and passenger logistics for performers from 37 countries around the world, including The Hatters, Emir Kusturica and The No Smoking Orchestra. We accommodated their needs based on their national preferences and specific requests, managed communications, and ensured precise timing.
Thanks to our team's efforts, festival attendees enjoyed performances by groups such as Manizha and Nadezhda Babkina with the 'Russian Song' ensemble, the Pyatnitsky Choir, the Chechen dance ensemble 'Vaynak,' and many more!
Creative ensembles from various countries and continents created a spectacular atmosphere, rhythm, and dynamics at Folkloriada 2021.
Over 3 million viewers from all over the world witnessed the astonishing performances of 500 folklore teams! The festival welcomed artists from 37 countries and representatives of 90 nationalities.
We are proud to have contributed to the creation of this vibrant celebration of cultures and traditions.
Russia, Ufa, 2021.
Over 3 million viewers.